The first clue for Lilliana (Ravelry) was released on 9/29, and I believe there will be a clue every Friday thereafter for 11 weeks. The site doesn't seem to be too clear on the timeline. I finished the first clue quite quickly, though I'm sure the later clues will take much more time!
I love the flower in the center. It's just so happy so far!
There's still a long way to go, but it's a good start!